Roy Chaplin and Howard Coffin, both with Oldsmobile experience, founded a new company in 1909, financed by Joseph Hudson, magate of Detroit department stores. The brand experienced a very rapid expansion, specializing in the production of cars with high-power side valve engines, used until 1956. In 1919, an economic range with 4 then 6-cylinder engines was also launched (named Essex, then Terraplane in 1932), which had an excellent export success. Despite its significant history, Hudson did not survive long after the merger with Nash: only the Rambler models were saved. The "Italia" was an elegant coupé designed by Touring and produced in 1954. Today its prices are close to 200,000 euros, certainly the most coveted Hudson car.