Brumm was founded by Reno Tattarletti, former Rio sales director, with Emilio Molteni and Virginio Bianchi in Como, in 1972. The company name comes from a model of carriage (from "Brougham") widely used in Milan in Nineteenth century. Brumm originally made 1:43 scale models of horse-drawn carriages. In the mid-1970s, steam-powered vehicle models went into production, and in 1977, classic car models. Car models, mostly sports and racing cars, along with some small Fiats, soon became the company's most important and successful product line. Since the mid-1980s Brumm has regularly produced limited edition models in special and promotional liveries. Proudly continuing to produce in Italy, Brumm is today very active, with a very rich catalog that offers updated variants of already known moulds. Completely new molds are nowadays rare, such as the Fiat Panda II Series, which was long overdue.