The Italian Best was founded in 1990 as one of the successors of Box Model. The Box Model molds were split between Best and another Italian company, Bang. Best, directed by Marco Grassini with the company called M4 (named after the founder and his family: Marco, Mariella, Michele and Manuela), thus began producing high quality die-cast models in 1:43 scale. The quality has increased over time, especially thanks to the use of photo-etched parts. The company produces sports and racing car models from the 60s and 70s, mainly Ferrari, but also Alfa Romeo, Lancia, Porsche, Jaguar and Lola. The owners of Best also produced the Art Model (Ferrari, since 1993) and M4 (Alfa Romeo models, since 2007) brand ranges, and in 2004 they took over Rio material. After the death of Marco Grassini in 2016, the business is carried on by his family.