Imperial was the Chrysler's luxury brand from 1955 to 1975, and again from 1981 to 1983.The Imperial name had been used since 1926, but was never a separate make. However, in 1955, the company decided to spin Imperial off as its own make and division to compete with Lincoln and Cadillac. Imperial would come with new or modified body styles introduced every two to three years, all with V8 engines and automatic transmission. The 1960 Imperial LeBaron (mid-second generation of this exclusive model) adopted a quite wild styling, typical of those years.