The Neo Scale Models brand was introduced by Dutch distributor Replicars in 2007. The Neo models were highly detailed, cast in resin and manufactured in China. The first models were a Saab 95, a Volvo 340 and various Mercedes in 1:43. Other subjects of Swedish, German and English cars from the 60s, 70s and 80s were soon added to the range. In the following years Neo further diversified its production with, among others, 1:43 scale buses and 1:18 cars. Together with Replicars, Neo entered the orbit of Model Car World in 2012. Jaap van Dijk and Mark Asbreuk then founded Matrix Scale Models, with a product range conceptually similar to the Neo.