The art of extreme tuning is very popular in Japan and Veilside is now one of the most established names in the transformation landscape. The company was founded in 1990 by Yokomaku Hiranao in Shimotsuma, a suburb of Tsukuba, near the car racing circuit. In their early days, Veilside only dealt with the sale of spare parts and elaborations, soon gathering some success and winning numerous awards at the Tokyo Auto Salon in the tuning category. In 1994 the company also started selling aerodynamic parts for vehicle bodywork. Veilside kits are available for Mazda RX7, Toyota Supra, Subaru Impreza, Nissan Skyline GT-R and Mitsubishi FTO. Vehicles prepared by Veilside make an appearance in some video games and TV series.